This econometric study covers the latent demand outlook for cosmetic surgery procedures across the prefectures and cities of Japan. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,000 cities in Japan. For each city in question, the percent share the city is of it?s prefecture and of Japan is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-a-vis others. This statistical approach can prove
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Beauty and the Business: Practice, Profits and Productivity, Performance and ProfitabilityNew technologies and social networks have dramatically changed the way we communicate. But with this sweeping change, some things remain the same. First and foremost, treat your customers right.
In BEAUTY and the BUSINESS, authors Gregory Buford, MD and Steven House present a framework for the highly successful profitable business. They incorporate long standing essentials to customer satisfaction and connect them through the technologies and culture of today?s buyers who use the internet and social networking to make their purchasing decisions. ?
Their solid recommendations provide insights on how to guide a potential customer through this process while developing trust along the way. And they do so at a pace that makes sense for the critical decisions being made by this aesthetic client. You may only have a nanosecond to prevent someone from clicking through your website or hanging up the phone and so you must have something that interests them.
Finding and keeping customers has become a critical element to survival but authors Buford and House present the good news that the beauty industry is actually positioned for strong growth based on predictable generational spending habits of the baby boomers. They make a strong case for the need to be competitive and aware of technology?s ability to shift markets away if you are not executing on client retention strategies, high quality referrals, and state of the art marketing. BEAUTY and The BUSINESS teaches you to analyze the market, engage it, draw feedback from it, and adapt at a rate of change at least as fast as the market itself is evolving. ?
As a clinician, practitioner, or owner this book should become part of your strategic plan. The business of beauty is by its? very nature a business of choice. The choice to make changes and evolve your look for a variety of reasons drives customers toward those whom they can trust. BEAUTY and the BUSINESS will show you how to keep business growing in a continuously sustainable profitable manner, how to beat your competition, and how to actually have fun along the way.
Plastic and Reconstructive Surgery Board Review: Pearls of Wisdom, Second EditionMaximize Your Plastic Surgery Board Exam Score!
This powerful, results-oriented study guide delivers everything you need to improve knowledge, confidence, and recall. Featuring a rigorous quick-hit Q&A format consisting of short clinical questions with concise answers, this is truly your most effective weapon when preparing for plastic surgery in-service and board exams.
The unique question and single-answer format of Plastic and Reconstructive Surgery Board Review, 2e eliminates the guesswork associated with traditional multiple-choice Q&A reviews and reinforces only the answers you need to know on exam day. Enhanced by 18 new chapters and covering all core competences found on the board exam, the book emphasizes distilling key facts and clinical pearls essential to exam success. This high-yield review is the perfect complement to larger texts and delivers an intense, streamlined review in the days and weeks before the exam.
- 6000+ rapid-fire questions cover all the core competencies on the plastic surgery board exam
- 18 NEW CHAPTERS, including ones on liposuction, otoplasty, facial augmentation, head and neck reconstruction, and melanoma
- Over 100 illustrations and images, including important surgical techniques
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The Smart Woman's Guide to Plastic SurgeryWhether it is for augmentation, liposuction, or a lift, women often go into plastic surgery without being aware of all the aspects. This book, written by a female plastic surgeon, gives an objective, knowledgeable overview of the different procedures and includes topics such as decision making, smart questions to ask, expectations, possible complications, and recovery.
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